BMW Car Brand’s History – BMW Logo


Luxury cars has always been the trend set by BMW since its inception 1916. Bayerische Motoren Werke AG, or Bavarian Motor Works, is a German automobile manufacturing company known throughout the world as BMW. Before BMW started business in manufacturing vehicles, it began as an Aircraft engine manufacturer. It was originally a merge of three companies: Rapp Motorenwerke,  Bayerische Flugzeugwerke (BFw), and Fahrzeugfabrik Eisenach. It later took the name, Bayerische Motorenwerke in 1916. In 1917, it restructured its manufacturing line to motorcycles—because it was forced to stop all aircraft engine production due to the Versailles Armistice Treaty.

It was only in the late 1928 that BMW began producing automobiles. Licensed by the Austin Motor Company, BWM was able to launch its first vehicle on the road with the BMW Dixi. However as the Treaty was lifted off and the restrictions to build aircraft engines reopened for BMW, it focused its attention in building engines for flight while still manufacturing vehicles During and after World War II.

In 1958, the automotive line of BMW is beginning to sink. It then took the contract to build the Iso Isetta pulling BMW off the financial crisis. BMW also acquired Hans Glas Company and fully absorbing the company in the following years gaining more access to automobile technology by Glas. In 1994, it bought the Rover Group and owned the company for six years. In the onset of modern design and luxury line of vehicles sold, BMW gained reputation as a brand well-received by the public. This gave rise to a company that produces vehicles that are only dreamt by the majority of the population. Because of this popularity, BMW gained further attention when Forbes named it as the #1 Most Reputable Company in the World.

BMW Logo

BMW Logo

Having started with aircraft engines, the BMW logo centers an alternate white and blue propeller blade-like icon in four quadrants. The colors blue and white are the colors of the flag of Bavaria, BMWs homeland. This roundel is also an evolution of BMWs mother company Rapp Motorenwerke.

BMWs iconic advertisement portrayed its logo as an aircraft propeller cutting through the blue sky. This gained BMWs distinguishing logo of elegance and sophistication that is rich in history. This logo has never been redesigned only upgraded. Since the birth of the BWM Dixi, the logo has always been what is always was.


BMW Iso Isetta

BMW Isetta

This is the vehicle that is mainly responsible for the ‘bubble car’ trend. It is also the vehicle that practically saved BMW from bankruptcy.

BMW 507 Roadster

BMW 507

This is the best of the best of all classic roadsters. This is a vehicle which you would imagine would be sported in a pin-up photo-shoot. No matter how beautiful a ride it may be it is a vehicle that nearly sent BMW to bankruptcy.

BMW i3


This is the pinnacle of the modern BMW. This hybrid car features an electric motor that can boost up to 170 horsepower and 184 pounds of torque.

Manufacturing Locations

BMW finds its home in Munich, Bavaria, Germany in addition to the headquarters in Munich, it has multiple plants across the globe in the following countries: Brazil, Canada, China, Egypt, India, Japan, Mexico, South Africa and the United States.

What To Love about BMW?

Luxury Class and Market Value

Owning your very own BMW means that you have the advantage of getting another BMW after you sell your old one. BMW has a high resale rate. No matter what model, as long as you have a BMW, it is definitely easy to find a buyer for it.

Exceptional Performance

BMW has super refined engines and superb running experience. The BMW is high on the want list for any car owner not because of its luxurious name but the unique driving experience it has to offer.

What Not To Love About BMW?

Expensive and Maintenance Cost

Owning an expensive car means that having your car repaired comes at a rather expensive maintenance cost. It’s not easy to find good and reliable reparations and parts for BMWs, it may cost time and a lot of money to have good as new reparations done on a BMW.


Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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