Chevrolet Car Brand’s History – Chevrolet Logo

Yet another century old car manufacturer that has been established since 1911, Chevrolet Motor Car Company stands as the fourth largest car manufacturing company in the world.

History

Famous car racer, Louis Chevrolet and founder of General Motors, William Durant co-founded Chevrolet Motor Car Company. However in a 1914 bout over design, Louis Chevrolet sold his shares to Durant. Durant, now having earned from the car sales still used the popularity of Chevrolet’s racing; and with it, he was able to repurchase interest in General Motors. Chevy—as its colloquial name—is actually the largest division of General Motors. Because of the outstanding market and popularity of Chevrolet, General Motors rebranded its trucks to Chevrolet in 1919.

It was the leading competitor of Ford at the time. Ford, Chevrolet and Chrysler were the most bought vehicle brands across America earning the name ‘Low-priced Three’. Chevrolet kept on competing against ford in producing quality and cheap vehicles. Vehicles that literally stood up to the General Motor’s slogan ‘A Car For Every Purse and Purpose’. And by 1929, it surpassed Ford in sales. It had leverage over Ford since it produced the ‘cheapest’ six-cylinder engine in the market. It also introduced their first fuel injected vehicle for a staggering price lower than $500 at the time. Because of their additional deluxe vehicle, the Impala, Chevrolet skyrocketed in popularity and sales especially from the 1950s to 1970s.

In the break of the 20th century, Chevrolet led the world into a series of brand productions. General Motors used the Chevrolet brand and design to further establish the company’s other car lines such as Opel, Pontiac, Hummer, Holden and more. By 2010, the Chevrolet name not only became established in the worldwide automobile market but also the environmental market producing the Chevrolet Volt which was awarded the 2012 North American Car of the Year, the European Car of the Year, and the World Green Car of the Year.

Chevrolet Logo

Chevrolet Logo

The iconic gold cross was actually inspired by the Swiss cross. But since the actual source and inspiration of the Chevrolet logo is questionable, the company chose the colors of the Chevrolet brand with great consideration. The Golden tint with a yellow blemish of the logo aims to construct a fashionable emblem for the brand. The Gold represents sportsmanship and amusement while the yellow tint represents originality and enthusiasm.

Products

Chevrolet is a master of producing fashionable vehicles since it started its production. The world’s greatest Chevrolet Vehicles of all Time are as follows:

  1. 1955 Bel-Air Sport Coupe

1955 Bel-Air Sport Coupe

It was this vehicle that sported the new small-block V8 engine. It was the Bel-Air Sport Coupe that created a fad for fashionable vehicles. It is also dubbed as the perfect house for the new V8 engine.

  1. Corvette Series

Chevrolet Corvette

With the many Corvette produced by Chevrolet, the Corvette Series is the most popular line under Chevrolet that up to this century, the Corvette is the chosen vehicle to launch the first fuel-injected engine. It is Chevy’s line of prime sports cars.

  1. Camaro Series

Chevrolet Camaro Series

Built to overpower the Ford Mustang Trend, The Camaro Series was the vehicle to do just that. Built for high sports capability, the Camaros are known to be the ultimate Chevy muscle cars in the past. To this date, modern Camaro vehicles are still on the top list of cars-to-be owned.

  1. Chevrolet Impala

Chevrolet Impala

Impalas are made to run in high power and style. The Impala is dubbed as the first Super Sport vehicle. It has the classic muscle car look with the rev of a true sports vehicle and the run of an ultimate race car. No wonder Jimmie Johnson won the NASCAR with his classic Impala SS.

  1. 2011 Chevrolet Volt

Chevrolet Volt 2011

This is dubbed the best eco-friendly vehicle in 2012 and is one of the best Green Cars in the market. This is the ideal vehicle that launched Chevrolet into the modern age of automobiles.

Manufacturing Locations

General Motors practically produce Chevrolet’s in 6 continents. Chevrolets along with other GM brand lines like Opel, Pontiac, and others are manufactured and assembled in the following countries: Argentina, Australia, Brazil, Canada, Chile, China, Colombia, Ecuador, India, Japan, Malaysia, Mexico, Pakistan, Philippines, Poland, Russia, Saudi Arabia, South Africa, South Korea, Thailand, Trinidad And Tobago, Uzbekistan and Venezuela.

What To Love about Chevrolet?

Fuel Efficiency

There is no doubt that Chevy’s really think about a person’s economic status at all times. It stands true to its slogan making vehicle fit for one’s purse and purpose.

High Class Quality Engines

Pioneering the launch of the small-block V8 engine, Chevy’s are expected to be homes for top vehicle engines.

What Not To Love About Chevrolet?

Stagnant Design

Unfortunately as the dawn of the modern age arrived, the design concept of the company has been frequently recycled.

Compromised Comfort

With speed, gas mileage and safety, other features for example ‘comfort’ has been compromised in the production of Chevys.

Michael
 

Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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