When the Maxwell Motor Company was re-organized in 1925, Walter Chrysler renamed the company to the Chrysler Company. However, the production of the first Chrysler vehicle was produced a year before the corporation was established. The first vehicle named, ‘Chrysler’. Chrysler became a pioneer in technological advancement of its time. It was the Chrysler Company that made the rigged rim tires popular—to avoid the wheel from flying off when it gets deflated. It was also Chrysler who made the rubber engine mounts famous to reduce the vibration. It was also the Chrysler that introduced a carburetor air filter, high compression engine, full pressure lubrication and an oil filter where most automakers did not add them to the vehicles.
Due to a more popular and less expensive vehicle, the Maxwell brand was totally dropped since 1925. And with this, Chrysler ranked second in the United States sales by 1936 to 1949. In 1928, Chrysler divided its vehicle models under price categories and function. The cheapest vehicle lines were put under the Plymouth Category while the mid-priced vehicles are in the DeSoto line. The Imperial category was put-up as the top-of-the-line Chrysler vehicles. In 1928, Chrysler acquired the Dodge Brothers Company as a separate line of vehicles especially for high quality trucks.
By 1955, Chrysler introduced the World’s First Transistor Car Radio as an additional option to the 1956 (onwards) Imperial vehicles. In 1957, it also announced its first line of electronic fuel injection (EFI). Chrysler kept on making an ever changing trend for fast customer anticipation like introducing new models every after two to three years. In 1985, it entered an agreement with American Motors Corporation to produce the Chrysler M platform rear-drive and the Dodge Omni front wheel drive.
With a great line of subsidiaries, Chrysler entered a partnership with Daimler-Benz AG creating a merger named DaimlerChryler AG. Daimler later then acquired Chrysler and named the new company DaimlerChrysler Motors Company LLC, also known as DCX is the U.S. By 2001, the production of Plymouth ceased. In 2007, the Chrysler Group was sold to Cerberus Capital Management, L.P. to be known as Chrysler LLC. However, in 2009, Chrysler filed for a Chapter 11 bankruptcy in order to discretely deal with debts incurred by the company.
In order to save the failing company, Fiat bought most of the Chrysler Group shares. And with this acquisition Chrysler became a luxury line for Fiat. When Fiat bought all of the remaining shares of the Chrysler Group, it renamed the company to the Chrysler Group LLC to FCA US LLC.
The Chrysler logo went under an overhaul of logos for about eight times. The modern logo of the Chrysler Group is the logo that Cerberus Capital Management uses, the Pentastar. The five point star signifies the five subsidiaries under the Chrysler Group namely, Chrysler, Dodge, Jeep, SRT and Ram. The silver pentagon badge surrounding the star is a modernization appeal for the 21st century.
- 1964 Imperial
This luxury vehicle became a fad when it was produced to compete against the Lincoln Continental.
- 1996 Chrysler Town & Country
It may not be a common model to be heard of but it is actually this model, also known as the Dodge Grand Caravan that launched Toyota and Honda as automaker giants when they copied this Chrysler formula.
- Chrysler 300
When an automaker builds a car to commemorate the past, but adding with a high powered V8 engine showcasing a bold design with a powerful interior that would result to an absolute masterpiece hence the Chrysler 300.
The Chrysler Group’s headquarters is found in Auburn hills, Michigan. It also has numerous plants in Canada, Mexico, United States, Venezuela, Australia, and Egypt.
What To Love about Chrysler?
Luxury, Design and Speed
As a luxury line, Chrysler definitely lives up to its category. The interior and exterior designs of Chrysler vehicles since the turn of the century has produced eye-catching designs both in the interior and exterior of the car, in addition, it also sports massive acceleration that hits 60 mph in less than five seconds.
What Not To Love About Chrysler?
Mid-Economic Gas Mileage and Off-Road Tragedy
Chrysler vehicles aren’t built to go off road. Although it revs like a master, Chrysler cars are meant to participate in on-tarmac motorsports. Although Chrysler vehicles are somewhat fuel efficient it is not as efficient as most vehicles of its type in the market.