DACIA Car Brand’s History – DACIA Logo
Automobile Dacia S.A. is a Romanian manufacturer of vehicles. Dacia, as it is more commonly known, is a subsidiary of Renault. It was found in 1966 originally under the name, Uzina de Autoturisme Pitesti (UAP). In 1968, it received the license to manufacture the Renault 8 before it officially received the tooling to mass-produce the Renault 12. The Renault 8 was introduced as the Dacia 1100 and by 1972, over 37,500 Dacia 1100 were produced. An upgrade of the Dacia 1100 came out named the 1100S with a more powerful engine, this vehicle was then used by the police force and also in motorsports.
In 1969, another reliable Dacia car was produced, Dacia 1300, thus making it one of the most desired cars in Romania. From then on a new model is being produced every after two years. This paved way for different car model variants to be sold not only as a passenger vehicle but vehicles of different practical uses like the 1300S, used as an ambulance.
In the early 1980s, Dacia 2000, a rebadge of the Renault 20, rolled out of the assembly line. This model was created for the Party Elite of the time as a premium model. With the success of Dacia in Romania, it made its way to the United Kingdom in the early 1980s as the Dacia Denem. The Dacia Denem became a premium vehicle in the UK until 1982. Dacia then produced its sports cars and began with the model Brasovia gaining wide acclaim. The Brasovia or the Dacia 1310 Sport became the car of the youth at the time.
The 1980s became a colorful decade for Dacia, producing top of the line vehicles regarding practical use, ride and style. It became a success following the success of continuous development of their car types and brands. Dacia has become a vehicle for the elite.
In 1999, Renault officially bought Dacia with the intent of turning Dacia into its hub for its production in Central and Eastern Europe. DACia launched its SUV line with the Dacia Duster, a second generation vehicle for the Dacia Logan and Dacia Sandero. Dacia kept on launching variants of its popular vehicles the Dacia Logan and the Dacia Sandero until this day.
Dacia’s current logo is a 2008 design that was featured first on the Dacia Sandero. This logo looks like a handle bar with the Dacia name inscribed on it. The name ‘Dacia’ refers to the historic region thst covers most of Romania today.
Although it was just a prototype, it was fairly appealing to the public. It was a vehicle that was derived from the 1310 which was developed in a service station at Brasov.
- Dacia 1320
Also known as the Dacia MLS, this vehicle was based on the Dacia 1310 with better design quality upgrades like double headlights and sleeker exterior. This vehicle became the car of choice for the Communist Central Committee.
- Dacia Logan
This is the most successful Dacia model since the production of its 1300 in 1969. It is a small family car or compact MPV. By 2004, The Dacia Logan became one of the top-selling vehicles in Central and Eastern Europe, including Russia.
Dacia only has a single plant. It is located in Mioveni, Romania. The headquarters of Dacia is also found in Mioveni with a capacity of 350,000 vehicle annually. It works in close union with the Renault TEchnologie Roumanie Engineering Center in Bucharest where the styling office for Renault Design Central Europe is found. Dacia also has also opened a testing center in Titu in 2010.
Dacia models are also being manufactured in different Renault assembly plants in different countries around the world for export, there is also a Renault assembly plant in Tangier, Morocco which eclusively manufactures the Dacia Lodgy and the Dacia Dokker.
The Renault assembly plants which produces Dacia vehicles are found in the following countries, Russia, Colombia, Argentina, Brazil, South Africa, Iran and India.
What To Love about Dacia?
Unmatched Rider Comfort and Great Fuel Economy
Dacia cars prove to have really good interior construction. The interior designs of Dacia cars are made to really bring comfort to the driver and the passengers of a vehicle making Dacia cars, especially the Sandero variants great family vehicles considering that it also has great fuel efficiency and higher gas mileage.
What Not To Love About Dacia?
No Proven Reliability and Low Performance capacity
Unfortunately for Dacia vehicles, they don’t often undergo testing for safety, durability and overall reliability as a vehicle. With the untested potentials of Dacia, the performance capability of the vehicle line is also relatively or rather low.
Images Source: Wikimedia.org.