Daihatsu Car Brand’s History – Daihatsu Logo

History

Daihatsu was originally named Hatsudoki Seiko Co., Ltd; it was accompany that produces and sell internal combustion engines. In 1951, it officially changed its name to Daihatsu Motor Co., Ltd. producing the three-wheel car BEE. Continuing on to build vehicles for Daihatsu, the light vehicle ‘Fellow’ was released in 1966 and the Berlina and the Fellow Van EV in 1969. The 1970s was a golden decade for Daihatsu. It expanded its plant to the Kyoto prefecture. It produced a series of vehicles well-received by the public that it even received the 1977 Car of the Year award for the Daihatsu Charade. By 1979, Daihatsu was able to distribute vehicles to Europe starting in Brussels and in the same year opened yet another center of operations in Kobe, Japan.

In 1983, Diahatsu entered an agreement with Tianjin Cars to produce the Daihatsu Hijet. And due to this successful venture along with the booming sales of the Daihatsu vehicle, the company celebrated its 10 millionth mark of vehicles produced by the company in 1985.

In the turn of the following decade, Daihatsu signed a contract with Asia Motors Co., Ltd. to have a technology cooperation agreement. It also entered a joint venture with Piaggio in 1991. By 1993, Daihatsu has already reached the 3 million mark for its Daihatsu Mira production. It entered a renewed joint venture in Malaysia and also opened its market in Vietnam. In 1998, Toyota Motors acquired most of the Daihatsu stock through a public sale making Daihatsu a Toyota division. In the same year, Daihatsu celebrates 20 million units of vehicles produced by the plants.

As Daihatsu’s parent company, Toyota helped the company penetrate the Venezuelan soil by producing Venezuela’s national car, the Terios. In 2002, Daihatsu introduced the world to the first Intelligent Catalyst. This intelligent catalyst immediately put into practical use in both Toyota and Daihatsu. In 2004, another ground breaking technology was developed when Daihatsu develops a new eco-friendly water-based paint technology. In the same year, Daihatsu has been producing Toyota Avanzas in the Malaysian market followed by the new Malaysian National Car the 2007 Viva. To this day, Daihatsu is not just a vehicle manufacturer for its brand and Toyotas but it is also a research facility that continues to develop modern technological feats in order to save on costs for the company while also being eco-friendly.

Daihatsu Logo

Daihatsu-logo

For the longest automaker in Japanese history, the logo for the company is rather simple and very straight-forward. It uses a simply designe letter D to signify the first letter of the company’s name. The origin of the Daihatsu brand comes from two Japanese words, the kanji spelling of Osaka’s first letter ‘o’ but can also be read as ‘dai’ and ‘hatsudoki seizo’ which means ‘engine manufacture’ thus giving birth to ‘Daihatsu’ which directly means ‘Engine manufacturer in Osaka’.

Products

  1. Daihatsu Charade

Daihatsu Charade

Produced from 1977 to 2000, the Daihatsu Charade has four generation of superb superminis vehicles that sold millions of units around the world.

  1. Daihatsu Mira

Daihatsu Mira

Also known as Cuore or Domino, Mira is one of Daihatsu’s best-selling vehicle in its history reaching a 5 million cumulative mark of produce Mira vehicles in 2005.

  1. Daihatsu Terios

Daihatsu Terios

Dubbed as Venezuela’s national car, the Terios is actually a very fun car to own especially with two generations to its name.

Manufacturing Locations

Daihatsu’s headquarters is located in Ikeda in the Osaka Prefecture, Japan. It has other Japanese plants found in the Shiga prefecture at Ryuo, the Hyogo Prefecture in Tada, and the Kyoto Prefecture in Oyamazaki. Daihatsu is also found in foreign plants in Jakarta, Indonesia; Cumana, Venezuela; Manila Philippines; and, Bangkok, Thailand.

What To Love about Daihatsu?

Trendy and Refined while being Affordable

Daihatsu is surprisingly a master craftsman when it comes to crafting technologically advance vehicle systems and even components. Daihatsu vehicles are very refined and provide a smooth driving feel. It is also very attractive that it suits the youthful touch thus attracting plenty of young car owners to the brand. This is then creating a name for the Daihatsu brand as one of the best first car brands to own.

What Not To Love About Daihatsu?

Costly Parts and Troublesome Reparation Issues

Although Daihatsu vehicles are generally inexpensive, the prats of the vehicle are rather unique and exclusive to the brand making it difficult for parts replacements and major reparations to be done in a Daihatsu vehicle. It may even be quite costly to continuously repair a Daihatsu car rather than buying a new one.

Images Source: Wikimedia.org

Michael
 

Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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