General Motors Company was founded in September 16, 1908 by William C. Durant. General Motors served as a holding company for Buick and McLaughlin Car Company of Canada Limited. Because of the growing number of stake holds William Durant and his co-founder, Charles Stewart Mott, in different automakers in the United States, they decided to establish General Motors, or GM. It acquire Oldsmobile months after its establishment and also acquired Cadillac, Elmore, Oakland in 1909. In the same year it also acquired Reliance Motor Truck Company and Rapid Motor Vehicle Company of Pontiac only to turn it into GM’s own line of trucks.
After losing his grip on GM due to a large amount of debt in the acquisition of multiple companies, Durant made a ploy to regain control of GM by establishing the Chevrolet Motor Car Company in 1911. By 1915, he returned to his post in GMC and merged Chevrolet with GM in 1918. Although it suffered a minor setback due to the collapse of the automaking business, GM still dominated the manufacturing business through the companies it acquired. This growth kept on soaring until the 1980s.
General Motors became a leader in global sales for more than seven decades—the longest running automaker in the world. It even expanded its reign on Japanese automobile manufacturers such as Isuzu, on Chinese automakers such as SAIC, Wuling, Baojun, Jie Fang, on German car manufacturers such as Opel, on South Korean automotive builders like Daewoo and other countries like India, Russia, Egypt and more. It is the company with the largest number of acquisition of automakers in the world and also the company with the largest collective stake holds on global automotive manufacturers.
General Motors is the employer of more than 210, 000 people and does business in more than 120 countries. In 2009, GMC went bankrupt. The Treasurer was the one who invested and sold GMC for profitability but then went to further invest one the company’s reconstruction. The New GM was officially established in 2009 as General Motors Company LLC. This new GM acquired the name of the company while purchasing most of the old GMs assets. It also let go of some of the companies acquired by GM like the Hummer, Pontiac among others.
GM became one of the largest automakers around the world producing more than 6.5 million cars and trucks in 2009 only for the number to grow to more than 8.4 million vehicles by 2010.
General Motors Logo
GMC’s logo is quite simple, it sports an all-caps red GMC outlined with silver chrome. The significance of the colors of the company however, has not been defined by the company but more than likely is just the color scheme preference of the GMC brand.
General Motors produce vehicles under the brand of the companies it acquired and not necessarily under the General motors brand name. Although trucks are labeled under GMC, the labels of the trucks follow the brand of which company reproduced them. With GM as the common factor of automobile manufacturers, an exchange of design, license and rebadging of vehicles happened between companies.
Due to the relations with other companies, the GM label had produced some of the most iconic vehicles in history prom coupes to sedans to trucks to muscle cars and ports cars and more, here are some popular GM models under the company brand names of the automakers it acquired
- 1969 Chevrolet Camaro
The iconic vehicle is the masterpiece of both style and design. This vehicle inspired five generations of models due to its immediate popularity when it was released.
- Pontiac GTO
This is officially the very first muscle car ever developed under the collaboration of GM and Pontiac.
General Motors have manufacturing plants for parts, research facilities for design and technology and assembly plants in multiple areas in different countries around the globe under the name of the companies it acquired. In North America its main production plants in Canada and the US focuses mostly on its four main divisions: Chevrolet, Cadillac, Buick and GMC. It also has plants in Argentina, Colombia, Venezuela, Chile, Peru, Ecuador, Bolivia as among the prime producers in South America. In Europe, plants can be found in the United Kingdom, Russia, Germany, Czechoslovakia, Austria, Spain, France, Poland and Hungary. It also has numerous plants in Australia, Egypt, South Africa, and in Asia namely in the following countries: China, Japan, Indonesia, Vietnam, South Korea, India and Indonesia among others.
What To Love about General Motors?
Variety, Showmanship and Standard Quality
General Motors usually produce trucks and heavy duty vehicles for commercial use, its production of passenger cars and other types of vehicles are done through the companies it has acquired since its establishment. With plenty of R&D facilities and plants, GMC vehicles are leaders in producing top-quality vehicles in style, in performance and in sales.
What Not To Love About General Motors?
Lack of Identity and Uniqueness
Since General Motors is a company that mainly does its business through its divisions, it has no actual identity in producing its own line of vehicles other than a few car models and trucks it has produced.