Asia is now the growing hub for top car manufacturers. South Korea, Hyundai’s homeland is a top car manufacturer in the world. Hyundai’s line of metal works is not limited to just vehicles but mong others elevators, shipping containers department stores and more.
This relatively young company, at present, is the employer for over 75,000 workers worldwide producing an average 1.6 million vehicles every year. Chung Ju Young was the founder and sole head of Hyundai group from when he founded it at 1947 to his death at 2001. Hyundai Group is a business tycoon in itself holding multiple businesses ranging from construction, manufacturing and even product sales. Since Chung’s death in 2001, Hyundai split into different branches attending to the different businesses of the Hyundai Group. Since then, Hyundai Motor Compnay is the representative of the Hyundai Group in automobile manufacturing.
Although Hyundai Group was established in 1947, Hyundai Motor Company was created two decades later in 1967. Chung spearheaded the idea of producing the company’s first vehicle and enlisted the help of Ford Motor Company in creating ‘The Cortina’. With the sales of the Cortina among other business sales, Chung wished to manufacture the first Korean Car. With this he hired multiple British Auto engineers and later produced Pony. Pony was such a success that it made its way through Latin America, then Europe, then Canada. Pony was so accepted in the Canadian community that at one point, it became the top-selling vehicle in the Canadian market. Later in 1986, Hyundai penetrated the United States with its Hyundai Excel Model.
Little by little, Hyundai was beginning to manufacture its own parts paving way to its independence in 1991. It sold affordable vehicles in almost any country it entered making it a top-selling vehicle due to cost. By the end of the century, Hyundai Group heavily invested in the Hyundai Motor Company launching aggressive advertising campaigns and massive production lines around the world making it one of the top brands in the world.
The logo features a smooth flowing ‘H’ which stands for Hyundai and an ellipsis surrounding the letter. The oval is meant to represent the global domination of Hyundai in the automobile manufacturing industry. The light blue color of Hyundai represents supremacy and excellence.
- Hyundai Genesis
If Ford had a Ford Lincoln, Hyundai has its luxury line, Genesis. This luxury brand cover not just comfort, speed and glamor but rather an efficient and less expensive luxury vehicle series.
- Hyundai Elantra
This is Hyundai’s pride model when it launched. It attracted the young market being unofficially dubbed as the ultimate first car for anyone to drive. Its city street function is more than desirable causing a fad among the youth. It is one of the best-selling vehicles in the market due to its efficacy.
- Hyundai Sonata
This midsized family sedan is a high contender in the top list of most efficient sedans in the market. It is practically a smart car on its own due to its exclusive Hyundai Blue Link connectivity and internet functions.
- Hyundai Santa Fe
Hyundai’s pride in its line of SUVs, the Santa Fe is a favorite among families due to the massive space and the effective fuel efficiency promised by the vehicle.
Hyundai may not have as many manufacturing plant around the world but the sales are still massive due to the power of the following manufacturing and assembly plants in the different countries, namely: South Korea, the Unites States, Brazil, the Czech Republic, China, India, Turkey and the Russian Federation.
What To Love about Hyundai?
Hyundai is known to produce the cheapest quality vehicles in the market. Having its own technology in producing its own parts, Hyundai vehicles are relatively inexpensive.
Hyundai is known to be the ultimate first vehicle. It covers the big three factors perfectly, namely: road safety, cost and reliability. The efficiency of the vehicle not just in fuel consumption is among the best features of Hyundai but also in space and functionality.
What Not To Love About Hyundai?
With a group that penetrates almost every business known to man, you can’t really expect to find a wide array of choices from Hyundai. Although they sell quality vehicles it is close to say that design concepts among the vehicles produced are quite similar.