JEEP Car Brand’s History – JEEP Logo


Jeep is a vehicle brand that was brought about or discovered out of need and not any person’s brainchild. On the upcoming outbreak of war in the United States, the US government sent a request to the different automobile manufacturers around the country to produce a concept or a utility vehicle that would best aid the US Army. Only two out of 135 companies responded, American Bantam Car Company and Willys-Overland.

Bantam was the only brand who was able to deliver by producing the Bantam prototype, or Bantam Reconnaissance Car (BRC) 40. However, with Bantam being a small manufacturing company, the US government gave the BRC blueprint to Ford and Willys-Overland for mass production with the right to make changes to the design. These changes paved way to the Ford Pygmy and Willys Quad. The Quad prototype became the standard in the Jeep design.

The origin of the name ‘jeep’ is vague but the name has already been used in as early as 1914 by the US Army. It became a multipurpose name for numerous vehicles like the Minneapolis Moline Tractor and a precursor of the Boeing B-17 Flying Fortress.

In 1942, a clear definition by the Pentagon was released stating that the Jeep is a four-wheel drive with a half to one-and-one-half ton capacity mainly for reconnaissance or other army duties. The official Willy’s design became the jeep used in World War II produced by both Willys and Ford.

After the war, the jeep has been imitated by different countries like France’s Delahaye and Japan’s Mitsubishi Motors and Toyota. The most popular rendition of the jeep is the iconic Filipino jeepney, where the rear tub of the jeep has been elongated to accommodate more passengers.

From Willys to Kaiser Motors (1953) to the American Motors Corporation (1970) to Chrysler Corporation (1987), Chrysler or FCA US LLC has the trademark status for the name ‘Jeep’ and its distinctive seven slot front grille design. The jeep is now linked with great off-roading capabilities with Wrangler as one of the few manufacturers that still use the main components of Jeep.

Jeep Logo

Jeep Logo

Interestingly enough, although Jeep became a brand of its own, it doesn’t actually produce vehicle with the jeep branding primarily. The brand Jeep is used for marketing purposes only. The Jeep logo shows the bonnet of the car to showcase the trademark of ‘Jeep’. In other instances, the logo of Jeep simply uses the name itself. Simple, clean and direct: these are qualities unique to jeep hence the design proper of the logo.


  1. Jeep Wrangler

Jeep Wrangler

The Jeep Wrangler is probably the name that is mostly associated with the Jeep brand, it garnered the 2009, 2012 and 2013 Best Resale Value Award from Kelley blue Book (KBB). It also received the 2011 to 2013 Canadian Black Book’s Best Retained Value Award. In 2007, the Jeep Wrangler set the Guiness World Book Record for the Highest Altitude attained by a four-wheeled vehicle. These are only some of the great feats of the Jeep Wrangler.

  1. Jeep Grand Cherokee

Jeep Grand Cherokee

This is the bigger and better successor of the 1983 Jeep Cherokee (XJ). This vehicle has about four generation of great off-roading abilities that truly showcase the very definition of Jeep. The Cherokee is dubbed as the original modern standard of Jeep.

  1. Jeep Renegade

Jeep Renegade

The modern take of Jeep is a subcompact crossover SUV. It made its debut in 2014 and it is the first Jeep product to be produced outside North America.

Manufacturing Locations

The world’s fascination with jeep made it such a fad that it has been manufactured in the following countries by different companies. These countries are Argentina (Chrysler), Australia (Willys), Brazil (Ford), Myanmar (Myanmar Jeeps and Chin Dwin Star Jeeps), Canada (Kaiser Jeep), China (Beijing Jeep Corporation and Fiat-Chrysler), Colombia, (Willys), Egypt (Arab American Vahicles), France (Hotchkiss and Auverland), India (Mahindra & Mahindra Limited), Iran (Pars Khodro, Shahbaaz, Sahra and Ahoo), Israel (Automotive Industries), Japan (Mitsubishi Jeeps), Korea (Asia Motors), Mexico (Vam Jeeps), the nEtherlands (NEKAF-JEEP), Philippines (local manufacturers), Portugal (Bravia Sarl), Spain (VIASA), Turkey (Tuzla) and Venezuela (Valencia Carabobo).

What To Love about Jeep?

Durability, Strength and Agility

The very concept of jeep is the strength and atrong ability to go off-road and transition to a great machine on the road as well. Jeeps are known to be durable and agile in different conditions.

What Not To Love About Jeep?

Lack of Versatility in On-road services

With a standard quality in Jeep, versions of the jeep has changed in style however, the design still follows the box look of a car. Since it’s made for outdoor driving, issues on on-road comfort is questionable with the Jeep design.

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Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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