Mahindra Car Brand’s History – Mahindra Logo
The Mahindra and Mahindra Limited, also known as simply Mahindra or M&M, is multinational automaker that finds its roots in India. Originally established as a steel trading company in India, the Mahindra & Mahindra Company was established way back in 1945. However, the original name of the company was Mahindra & Mohammed. Mahindra and Mohammed were co-founded by three people, Mahindra brothers, K.C. and J.C. Mahindra, and Malik Ghulam Mohammed. Two years later after India gained its independence and Pakistan was formed, Malik Mohammed immigrated to Pakistan. This then gave birth to the now known, Mahindra & Mahindra in 1948.
Gaining success in their steel trading business, the company saw an opportunity in the fast growing business of vehicle production and decided to expand its line to manufacturing. It started manufacturing and distributing Multi-Utility Vehicles or large MUVs. The company began this venture under the license of the Willys Jeep in India. Eventually Mahindra & Mahindra became the official manufacturers of Jeep in India. In another feat of expansion it began producing light commercial vehicles, or LCVs, and agricultural tractors.
Until this very day, Mahindra hasn’t stopped in mass producing utility vehicles under its brand name. in fact, its brand is a symbol of key utility vehicles vital in the Indian economy especially the Indian Automobile Industry. The Mahidra’s flagship vehicle, Mahindra XUV500, is a key tool in expanding its automotive and farming industry line throughout the country and beyond.
In addition to utility vehicles, Mahindra acquired the Kinetic Motors in India and began the reproduction of the two-wheeler industry in the country. It has also become a major stakeholder in the REVA Electric Car Company. And by 2011, Mahindra acquired a South Korean company named, SsangYong Motor Company.
The Mahindra logo sports an Oval with three diagonal stripes cutting through the oval. The logo is using the color red to signify energy. And the logo symbolizes a contemporary global identity meaning that there could only be one Mahindra in the world. The direction of the diagonal lines are moving high to the right signifying the new Mahindra slogan ‘Spark the Rise’ meaning that Mahindra aims to only keep going up into automotive manufacturing ladder.
- Mahindra XUV500
Also known as Mahindra’s flagship model, the XUV500 is the very first vehicle that sports the monocoque chassis produced by the company. This mid-sized sports utility vehicle became the champion in the 2014 Desert Storm Rally.
- Mahindra Bolero M2DICR ZLX
This four-wheel drive off-road vehicle is definitely a vehicle that is produced with the latest technology available. Being a fully-digitalized vehicle, the Mahindra Bolero is a sure modern vehicle ready for the mass to obtain and experience.
- Mahindra Scorpio
Although it’s not as popular in India as the XUV500, the Mahindra Scorpio became the vehicle that established the Mahindra in the International market. Gaining immediate recognition in different countries, the Scorpio is the first vehicle that Mahindra produced for the International market.
Mahindra has already become global entity and is yet gaining more recognition, thus expanding its assembly line in different countries; Mahindra has assembly plants in India, China and the United Kingdom. There is an additional three other assembly plants in the United States. In these assembly plants Mahindra vehicles like SUVs, saloons, pickups, commercial vehicles, motorcycles and tractors are being manufactured.
What To Love about Mahindra?
Reliable, Tough and Aggressive Vehicles
Mahindra is known for building really sturdy and reliable vehicles. Known to have been spawned in a third world country with most of its areas having unpaved roads, Mahindra answered this problem by building vehicles that can handle the rough paths in most Indian locations thus producing tough vehicles that can handle serious terrain and conditions that are typically difficult for ordinary road vehicles.
What Not To Love About Mahindra?
Poor Handling and Passenger Discomfort
Mahindra vehicles may be good on the dirt track but it is rather difficult to handle since most Mahindra vehicles do not provide any feedback on the steering. It’s also rather difficult to push on the pedals like the brakes especially in emergency cases. An additional issue on Mahindra is the seats. Although the driver’s seat is rather alright passenger seats are stiff and very uncomfortable especially in long rides.
Images Source: Wikimedia.org.