Mazda Motor Corporation, or simply Mazda, hikes its way up to the seventeenth spot in the World’s Largest Car Manufacturing Companies.
Mazda is a derivative of the founder’s name, Jujiro Matsuda and also the name of Ahura Mazda, god of light, intelligence and wisdom. Mazda, originally named as Toyo Cork Kogyo Co., Ltd., started with the manufacturing of machine tools in 1920. In 1931, the company shifted from machine tool production to producing vehicles. The very first vehicle produced by Mazda was ‘Mazda-Go’, an autorickshaw and began its career in building vehicles since then. However, in the light of World War II, Mazda shifted to building weaponry for the Japanese military creating the Type 99 rifle series 30-35.
In the 1960s, Mazda became more focused on vehicle production and thus signed a contract with Neckarsulm Motorenwerke AG, or NSU, and produced the 1967 Mazda Cosmo Sport. Before the Cosmo Sport, Mazda has notably produced vehicles like the 1960 Mazda R360 and the 1962 Mazda Carol.
Because of this success, Mazda became independent and gained foreign attention. This then lead to the production of vehicles outside Japan. Mazda became known to be a company that mass produces vehicles with good power and light weight engines. Though Mazda seemed to be in full swing in the manufacturing business, it hit a crisis in the 1973 oil crisis. This crisis made Mazda vehicles lose its popularity. Those years, in order to prevent itself from being bankrupt due to its inability to adjust to economic demands, it centralized in producing engines.
Mazda formed a long-lasting partnership with Ford starting 1979, which will continue until 2010. This partnership was created in order to save Mazda from the crisis. This partnership gave birth to the Ford Fiesta, Ford Explorer and Mazda Navajo.
Due to continuously strong leadership from Ford, Mazda finally rose from its financial difficulties in early 2000. To date, Ford and Mazda still continue as strategic partners and have continuously been producing joint ventures and a symbiotic exchange of technology.
Mazda had a series of emblem designs but the most modern logo features stretched wings over an orbit. This serves the multipurpose of showcasing Mazda’s initial letter ‘M’ as well as the design emblem that stands for wings that look forward to an expanding future. Although the logo looks like that of an owl’s face, the emblem actually is a sign for futuristic development. Mazda uses the colors blue and silver to display calmness despite the decades of turmoil it had to face due to financial crises.
- Mazda Roadster
Also known as MX-5 or Miata, this vehicle is inspired by the ‘jinba ittai’ which stands for the close relationship of a rider and a horse and in this case, the driver and the vehicle. With the Mazda Roadster, small sports cars were revived in 1989 after it faced a decline in the 1970s.
- Mazda Navajo
This two-door SUV is a creation of Mazda and Ford. This is Mazda’s first off-road vehicle derived from the Ford Fiesta.
Mazda’s main office is found in Aki, Hiroshima, Japan. It also has multiple assembly plants around the world as well as factories that produce parts for Mazda. These factories and assembly plants are found in: United States, Canada, Mexico, Germany, Belgium, United Kingdom, France, Switzerland, Austria, Spain, Portugal, Italy, China, Australia, Vietnam, Thailand, South Korea, India, Iran, Indonesia, Malaysia, Philippines, Colombia, Ecuador, Kenya, Zimbabwe and South Africa.
What To Love about Mazda?
Cheap and Exhilarating
Mazda aims to provide its customers with the exhilarating feeling of driving in a smooth flowing vehicle, of course, at a very reasonable price. Mazda aims to produce cars that are not only inexpensive but would give an over-all enjoyment while driving.
Dependability and Smart Safety Support
Mazda vehicles are definitely Japanese cars because they are reliable and extremely safe vehicles to drive in. It modern safety features puts Mazda as one of the safest vehicles to drive.
What Not To Love About Mazda?
Outdated Internal Engine Quality
Although Mazda is a leader in safety it is also a leader in the use of old-fashioned engines. With this, the driving ability of Mazda to last long distances still needs a lot of improvement.