Mini Automotive Brand’s History – Mini Logo


The Mini is an automotive marque of the British automaker BMW. The Mini specializes in the manufacturing of small cars hence the name. Originally produced by the British Motor Corporation (BMC), the mini was initially designed as a two-door. This design plan became an icon of vehicles that inspired a whole generation of vehicles into the 1960s.  In mid-1959, the Austin Se7en, Morris-Minor and Morris Mini-Minor DL saloons were introduced. The Mini design allowed a better room for passengers and luggage thus increasing practical use for the vehicle.  The popularity was undeniable that the Mini was voted as the second most influential Car of the 20th Century in 1999 after the Ford Model T.

Mini spawned numerous designs such as the Mini Moke, a jeep-like buggy, and the infamous Mini Cooper or Cooper S. the Mini Cooper became a line of sports minis that became successful rally cars. In the beginning Minis were sold under the Austin (Austin Mini) and Morris labels (Morris Mini-minor). In March 1969, the Morris Mini K was launched this is an exclusive Australian Mini model since it was manufactured in the Australian British Motor Corporation. The Austin Seven and the Morris Mini had ever since been producing separate vehicles but by October 1969, the two entities merged in producing the Mini 1000. The Mini was renamed into Austin Mini in 1980 but eight years later, the Austin Mini becomes the Rover Mini.

In the 1990s, the BMW began to broaden the brand by adding compact cars and SUVs. Although the Mini is under BMW, it does not share the exclusive BMW features (rear-wheel drive). This gave BMW a new line of premium compact cars at a competitive price. This resulted to the launching of the BMW 1 Series and the mid-range Mini. BMW devised a plan to create a standard for the Mini, a two-door city car. Since BMW acquired the Rover Group in 1994, BMW manufactured and distributed Rovers more than the BMW and the Mini brand but, nonetheless, the Mini is still being used as a brand name.

Mini Logo

Mini Logo

The Mini logo has a circle outlined in silver with the MINI written in the middle with a black background. A pair of wings is attached to the circle emblem. The wings on the logo denote speed, agility, power and freedom. The black background symbolizes excellence, innovation and elegance while silver symbolizes sophistication and grandeur.


  1. 1964 Morris Mini Cooper

Morris Mini Cooper

The Morris Mini Copper model is well-known around the world because it was the vehicle that won the 1965 Monte Carlo Rally.

  1. Austin Seven Mini Countryman WRC

Also known as the Mini John Cooper Works WRC made its debut in the 2011 World Rally Championship. This World Rally Car is an upgrade of the Mini Cooper WRC.

  1. BMC Mini Cooper S

This modern version of the mini cooper is one of the strongest running vehicles fit for World Class Rallying. Mini Copper has yet another winning vehicle in its list of champions.

Manufacturing Locations

The Mini was so popular it opened manufacturing plants in the United Kingdom at Longbridge and Cowley plants, in Australia at Zetland British motor Corporation, Authi in Spain, Belgium, Chile, Innocenti in Italy, Portugal, South Africa, Uruguay, Portugal, Venezuela and Yugoslavia.

What To Love about the Mini?

Tough and Sporty while being Luxurious and Visually Appealing

The Mini brand is known for its rallying days. In fact, Mini has its own World Rally Competition. The mini was intended to be cute and stylish yet it has been upgraded into a very stylish vehicle that is meant to be tough and rugged at the same time. Minis are built to handle long mileage at a time and may also even be known for its ability to be a softroader—although not exclusively.

What Not To Love About the Mini?

Lifetime High Expense

No matter how a great a vehicle the Mini is the cost of repairs and maintenance done on a Mini is very pricey. Since Minis are premium vehicles sold under the BMW brand line, it is not a shock to find the care for a Mini to be very expensive. Not only did you buy it for an expensive price but you also have keep it for quite a high expense as well.


Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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