Mitsubishi Car Brand’s History – Mitsubishi Logo
Mitsubishi is a shipping firm established by Japanese Yataro Iwasaki in 1870. The company expanded to multiple businesses to sustain as self-supporting business such as coal mining (to provide coal needed by the ships), shipyard (to repair damaged ships), iron mill (to mass produce metals needed to build ships) and even a marine insurance business. It even moved on to aircraft manufacturing and assembly.
In 1970, Mitsubishi Motors Corporation was officially established as a division of Mitsubishi Heavy Industries. However, the first Mitsubishi vehicle was produced in 1917, the Mitsubishi Model A long before the Mitsubishi Motors Corporation was established. After a long absence in the auto making industry, Mitsubishi made a comeback after World War II producing buses, scooters and sedans as it had before the war.
During the economic rise in Japan, the desire to introduce newer vehicles into the booming economy made Mitsubishi launch the Mitsubishi 500, a mass market sedan, followed by the Colt 1000, the first in its series in 1963. By the nest year it produced Japans largest passenger sedan, Mitsubishi Debonair, which served as Mitsubishi’s executive vehicle. The Mitsubishi Motors Corporation was the result of an expansion strategy with the Chrysler Group. This led to the Mitsubishi Colt being rebranded as the Dodge Colt in America. This alliance now produced 965,000 units by 1978.
The United States only got to actually meet the Mitsubishi brand in 1982 through the Tredia Sedan, the Cordia and Starion coupes. In 1984, Mitsubishi launched its most famous SUV, the Pajero. In 1988 Mitsubishi brought its name to the Philippines, Malaysia and Thailand. Mitsubishi separated from Chrysler Group in 1991 to pursue its automaking business as an independent company but still kept a healthy alliance with Chrysler supplying engines to Mitsubishi. Mitsubishi also found profitability in other alliances with Volvo (1991), Peugeot-Citroen (1999), Renault, Volkswagen, Colt & Lonsdale, Proton, Hyundai among others. Mitsubishi is now a world renowned automaker distributing vehicles in almost all continents of the globe.
Mitsubishi came from two Japanese words mitsu (‘three’) and hishi (literally, ‘water chestnut’, and, figuratively ‘rhombus’). With the Iwasaki’s family crest of three rhombuses on top of each other, the Mitsubishi Motors Corporation logo turned the rhombuses into diamonds forming a triangular shaped emblem known as ‘the three diamonds’. The three diamonds also stands as Mitsubishi’s company seal that literally means ‘seal the deal’ with every purchase. They signify reliability, integrity and success. The red company color means confidence, excitement, customer satisfaction and pride.
- Mitsubishi Eclipse
Making its debut in 1989, the Mitsubishi Eclipse, or Eagle Talon or Plymouth Laser, gained renowned fame in the younger generation since it was a vehicle that soared from zero-to-60 in less than the seven second range. It was a powerful revving vehicle that resulted from an agrrement between Chrysler and Mitsubishi.
- Mitsubishi Montero
A 1982 classic Mitsubishi, the Montero is one of the most popular Mitsubishis of all time that even until now generations of the original Montero is still driven in the streets.
- Lancer 1600 GSR
This 1973 classic sports car is a world dominating sports car since it made its debut in 1973. It overcame some of the toughest motorsport courses in the world like the Africa’s Safari Rally and the Australian Southern Cross Rally.
The Mitsubishi Motors Corporation main office is found in Minato, Tokyo, Japan. There are also numerous assembly plants of Mitsubishi around the world namely found in the following countries: the Netherlands, the Philippines, Thailand, China, Russia, Spain, Venezuela, Brazil, Australia and the United States.
What To Love about Mitsubishi?
Affordable Engine and Luxury Options
Mitsubishi’s are probably the cheapest luxury vehicles you can get in the market. With a relatively low price cost and maintenance cost, you also have the option of choosing what engine or additional features you would like your vehicle to be upgraded with.
What Not To Love About Mitsubishi?
Lack of Rear Visibility and Numerous Fuel Inefficiency
Unfortunately, the downfalls of Mitsubishi falls on Fuel inefficiency in some of its vehicles like the 2014 Lancer. Most of Mitsubishi performance vehicles are fuel gluttons. On the other hand, modern Mitsubishi vehicles’ preference to design compromised the rear view visibility.
Images Source: Wikimedia.org.