Japanese vehicles are the world’s leading vehicle brands in the world. Second to Toyota, Nissan is among the top largest car manufacturers in the world.
Nissan is actually the brainchild of industries started back in 1928. First known as Nihon Sangyo, or Japan Industries, Nissan was founded by Yoshisuke Aikawa. Aikawa used Nissan as an abbreviation for the company on the Tokyo stock market. The company started first with auto parts and dealerships. In 1933, Nihon Sangyo manufactured their first vehicle.
In 1934, Aikawa created a separate entity for producing automobiles, Nissan Motor Co., Ltd. A year later, it built its first manufacturing plant and produced 44 Datsuns to be exported. Nissan built its company and manufacturing status through connections to different countries. By this time, Nissan has been working for the Japanese Military building land and aerial transportation for the Japanese Military. By 1937, it established Manchuria Heavy Industries Developing Co. in the same year, Nissan has already been producing passenger cars and buses.
In 1952, after almost decades of producing Austin 7s for Austin Motors, Nissan signed a 2,000 units under the Austin trademark. This made it a successful venture for both companies producing vehicle for Austin Motors and engine for Datsun at the same time. It became a big manufacturing company that by the time the Korean War exploded; Nissan became a major producer of vehicle for the US army.
Nissan began mass producing vehicles in America under the Nissan Motor Corporation USA in 1960. It then began putting up plants in North America starting in Mexico and has since then started building assembly plants in different countries. With multiple alliances and licensed productions with Ford Motor Company, Volkswagen, Alfa Romeo and General Motors, Nissan grew to become a big manufacturing company not only in Continental Asia but also in different countries. But it is Nissan Alliance with Renault that brought forth the Nissan brand at its height in the global market. In 1999, as Nissan faces financial constraints, this alliance made a complete turnaround for the company’s revival thus turning Nissan-Renault Alliance into one of the world’s largest car manufacturing companies.
The Nissan logo is a very simple and straightforward logo. It’s a full silver chrome circle with a nameplate of Nissan across it. The modern design is made to launch Nissan in the modern age. The chrome shows creativity, sophistication, modernism and perfection.
- Nissan Z cars
Z cars are the prime Nissan sports vehicles making it the iconic mark for the Nissan brand. The Z brand was so stylish and powerful that Nissan was considered as the better cheaper option than other European cars. It was so popular that it was revived in the early 2000s.
- Nissan Skyline GT-R
Skyline is impressive machinery for Nissan. It created the base for Nissans GT line. This modern GT-R is an all-wheel drive car that can surpass top vehicles in the market.
- Nissan Sylvia
The Nissan Silvias were literally the hub for simplicity, beauty and efficiency merged into one compact small vehicle.
- Datsun Sports
In the height of the muscle car buzz, Nissan produced Datsun sports muscle cars, these vehicles are the lovechild of European style and Japanese efficiency at a highly competitive and cheap price. These vehicles are also great on the tarmac.
- Datsun Fairlady Roadsters
These sports car were so iconic that ‘My Fair Lady’ was inspired by this aggressive advertising campaign. This iconic vehicle created hype for consumers to buy a vehicle simply because a fair lady was offering it to them at a low price.
The company has manufacturing and assembly plants in the following countries: Australia, Brazil, China, Egypt, India, Indonesia, Japan, Kenya, Malaysia, Mexico, Morocco, Philippines, Russia, Spain, South Africa, Taiwan, Thailand, United Kingdom, United States and Vietnam.
What To Love about Nissan?
The design concept of Nissan is a derivative of the European dream car. Due to the Nissan-Renault Alliance, Nissan cars follow a European spunk that is pleasing to the eyes.
Japanese cars are extremely looked-up upon with regard to internal quality and efficacy. Nissan vehicles are very efficient, safe and definitely long-lasting.
What Not To Love About Nissan?
The downside to buying a much cheaper European looking vehicle falls on the cutting costs on materials. This thus results to the use of plastic in the internal lining of the vehicle and other parts of the car which uses much cheaper materials to keep the cost affordable.