RENAULT Car Brand – RENAULT LOGO
For over more than a century, this company has been known to mass produce all forms of land transportation vehicles ranging from the smallest passenger car to massive autorail transits. Renault is one of the biggest car manufacturing businesses in the world.
Young as he is, the founder of Renault started building his own vehicle. Louis Renault built and sold his very first vehicle, the Renault Voiturette, to a family friend on December 1989. Leading to the success of his first vehicle he and his brothers, Marcel and Fernand, established the Renault Corporation immediately the following year in 1899.
By 1903, Renault began building their own engines and by 1905 started mass producing vehicles. By that time, the Société des Automobiles de Place bought Renault AG1 vehicles to build a public transportation business using them as cabs. The same vehicle serviced French Military troops earning the nickname, ‘Taxi de la Marne’. It was the taxi that brought French troops from Paris to the Battle of the Le Marne in 1914.
After the death of his brothers—i.e. Marcel in 1903 and Fernand in 1906—Louis became the sole owner of the company thus renaming it to Société des Automobiles Renault (Renault Automobile Company). As World War I erupted, Renault expanded its production to ammunitions, aircraft engines and even war tanks such as the Renault FT Tank. Post World War I became Renault Company’s production boom. It produced a numerous car models from really small vehicles to exceptionally large vehicles. Despite the Great Depression that hit the country, Renault continuously grew through its public transportation sector manufacturing tractors, railroads and even weaponry. However, the company also hit a downturn during the depression causing 2,000 laborers to lose their jobs from strikes.
In World War II, Nazi Germany took control of Renault’s factories. Renault built trucks for the Germans because it refused to build tanks for them. After France’s liberation, Renault took a slow but steady growth due to political instability and unrest. During this period, Louis Renault was imprisoned for crimes regarding the firing of about 2,000 employees. While spending a month in jail, Renault died. After his death, the French Government ceased the company. From then on, Renault has continued to lead the car manufacturing business even producing iconic vehicles like the Renault Fregate (1951), Renault 4 and 8 (1961) and more. In the 1960s, Renault had an extensive growth in production of vehicles.
In the turn of the 21st century, Renault saved Nissan from bankruptcy by building an alliance with the company. This launched the Nissan-Renault Alliance as the fourth top car manufacturers in the world.
Originally, the Renault Logo consisted of the initials of the Renault brothers, Louis, Marcel and Fernand. It was only in 1925 that Renault decided to stick to a diamond shape emblem for the company. Renault had redesigns over their logo, but still kept the diamond. In 1972, it was modernized by Victor Vasarely. The modern Renault logo has since been officially used in 2007. Renault’s badge color, yellow, stands for joy/ optimism and prosperity while the silver stands for Renault’s sophistication and creativity.
- Renault 4
This classic sold about 8.1 million units without having to produce upgraded versions or even generations after it. This single unit received worldwide recognition all on its own.
- Renaultsport Megane 250
Renault is known for motorsports and the best vehicle to represent Renault in car racing would be the Megane Renaultsport.
- Renault Clio
This car became the trend for French people—especially the women. This modern street car is technically the car that redefines the modern Renault.
Renault finds its home in France. There are also manufacturing and assembly plants around the world in the following countries: Turkey, Argentina, Brazil, Spain, India, Belgium, Morocco, Mexico, Iran, Russia, South Africa, Slovenia and Colombia.
What To Love about Renault?
Slick, Compact and Reliable
Renault vehicles are known for its rather petite design. The reliability in going around with a smooth drive and a nice clean look, these are qualities that top the very essence of Renault.
What Not To Love About Renault?
Lack of Space
Since Renault features the compact European look, it doesn’t quite do well with relatively large people both in height and everything else. Renault’s have a rather tight internal space.