Subaru Car Brand’s History – Subaru Logo

History

Subaru is a division of a Japanese Transportation Corporation called Fuji Heavy Industries (FHI) that manufactures automobiles. Starting off as The Aircraft Research Laboratory in 1915, the company’s main focus was the development of aerial transportation technology. This company founded by Chikuhei Nakajima was reorganized to become a major aircraft manufacturer under the Nakajima Aircraft Company name in 1932. And on the onset of World War II, it changed its name to Fuji Sangyo Co., Ltd. in 1946.

By 1955, after the company was divided into 12 smaller corporations, the company formed a corporation named, Fuji Heavy Industries. At that time, Kenji Kita wanted to begin the production of cars. While the First vehicle code named P1 was under way, Kita named it as ‘Subaru’. Subaru was the Japanese name of the Pleiades star cluster. The first Subaru 1500 was manufactured only to be stopped after twenty productions due to supply issues.

From then on, the name Subaru caught up and launched the Fuji Heavy Industries division to a large automaker in Japan. Nissan acquired a stake in Subaru in 1968 making the company produce automatic transmissions (i.e. 4EAT) for the first generation Nissan Pathfinder. In 1999, General Motors bought Nissan’s stake hold of Subaru after Renault acquired Nissan.

Subaru entered the American Market in 1968 in the United States. There it formed a partnership with Isuzu to form a joint factory in Indiana known as Subaru-Isuzu Automotive Inc., or SIA which simultaneously produced Subaru Legacy and Isuzu Rodeo. Subaru also created a name in Canada when it introduced its Subaru Leone to the Canadian market in 1976. Fuji Heavy Industries formed a separate division for Subaru Canada Inc. to mass produce Subaru vehicles in North America.

Beyond Japan, Subaru also entered the Philippine market in 1996 only to relaunch its name in 2006 under the ownership of Motor Image Pilipinas, Inc. This is where Suabru’s Impreza became a popular hatchback in the Philippines after which came the Subaru Forester, the Subaru Legacy and Subaru Outback sprouted in popularity. Under the ownership of Motor Image Pilipinas Inc., Subaru began distributing Subaru vehicle to Hong Kong.

Subaru Logo

Subaru logo

The Subaru logo came directly from the origin of its name, the Japanese translation of the Pleiades star cluster in the Taurus constellation. Although the Pleiades have seven stars, due to lack luster of one of the stars, the Subaru logo only took six four point stars in its logo. Following the star cluster pattern inside an elliptical orbit, the Subaru emblem gained its famous badge. Since the color of the star cluster is a burning hot blue, Subaru also took it as its color scheme. Subaru also means ‘to govern’ or ‘to combine’ in Japanese.

The Subaru star logo also has a different symbolism showing Subaru as the logo’s largest star and the five smaller stars depicting the other five companies under the FHI group.

Products

  1. Subaru BRZ

Subaru BRZ

The BRZ is an acronym of Boxer, Rear-wheeled drive, Zenith. The vehicle is well-known for the perfect engine. The engine is known to stay almost absolutely neutral with barely any roll, pitch or dive. The steering is close to perfection thus creating a seemingly ideal engine harmony.

  1. Subaru Outback

Subaru Outback

Subaru is known for producing top-notch soft-roaders and the Subaru Outback is one of the best softroaders built by Subaru. The Subaru Outback is outrageously straightforward making prime adjustments for a more refined, lower costing yet remarkably simple SUV.

  1. Subaru Forester

subaru forester

Despite the lack-luster in design the Subaru Forester makes up for it in its superior off-roading capability. Yet another straight forward vehicle making a simple design structure yet ergonomic to diminish lobby frothing at the mouth of the vehicle, the Forester became a major hit around the world.

Manufacturing Locations

Its headquarters is located in Ebisu, Tokyo, Japan. Subaru has numerous assembly plants around the world but the most renowned assembly plant is the Indiana Plant in the United States. It also has another plant Ontario, Canada and in the Philippines as well.

What To Love about Subaru?

High Performance and High MPG

Subaru’s infamous track record as a master producer of softroad vehicles, practically all of their vehicles can be brought off-road. This is because of the ensured high performance capability of their vehicles to hanle off-road conditions yet excel on the highway as well due to an impressive 25 to 32 mpg on the road—a significant difference from other brands.

What Not To Love About Subaru?

Box-type Monotonous Design

Subaru vehicles are simply designed vehicles made popular due to its internal capabilities but nothing more on the outward appearance of the vehicle.

Images Credit: wikimedia.org

Michael
 

Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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