Suzuki Car Brand’s History – Suzuki Logo

Yet another reliable Japanese car makes the top list for the World’s Largest Car Manufacturing Companies in the World. At the Sixteenth spot, Suzuki is just as great as other Japanese vehicles.

History

Catering to over 45, 000 employees and 35 factories in 23 countries, Suzuki is another giant in the car manufacturing industry. Suzuki Motor Corporation didn’t immediately start in producing car parts or cars but primarily established a business in building weaving looms for Japan’s booming silk industry which began in 1909 by founder Michio Suzuki.

For 30 years, the company has been producing weaving looms and even created their very own for the consumer market. In 1937, after an idea of expanding the business to producing a different product, Suzuki decided to enter the car manufacturing industry. By 1939, Suzuki launched a series of compact prototype vehicles. However, as the Second World War erupted, plans for building vehicles had to be put on hold and continued further into producing weaving looms.

As the war ended, demands for motor vehicles for personal transportation grew. This gave way to Suzuki’s car manufacturing venture. The company began with clip-on engines that can be attached to bicycles called ‘Power Free’. By 1954, Suzuki was mass producing 6,000 motorcycles every month and thus changed its name to Suzuki Motor Co., Ltd. After the motorcycle success, Suzuki produced a much more successful automobile called the 1955 Suzuki Suzulight. This vehicle was a pioneer in selling a vehicle with a front-wheel drive and independent wheel suspension, technology that is three decades ahead.

With the success of the auto manufacturing business, the loom production was separated as Suzuki Loom Manufacturing Co. By 1963, Suzuki already penetrated the American market in Los Angeles as U.S. Suzuki Motor Corp. since then it has continuously built factories and assembly plants in different parts of the world. After decades of continuous expansion, Suzuki marked its millionth unit production of Alto in 1985, its 2 millionth car export millionth and automobile sales outside Japan in 1987. By 1989, Suzuki marked its 10 millionth unit production of aggregate cars.

It officially took the Suzuki Motor Corporation in 1990 and grew to be one of the fastest growing car manufacturing companies in the world.

Suzuki Logo

suzuki logo

Taking in the first letter of the company’s name, the ‘S’ logo became iconic since the logo has never been changed since it was introduced in 1958. This clean and simple emblem of Suzuki sports the two colors of the brand: red and blue. Red signifies burning passion and vitality of the brand while blue stands for strength and harmony.

Products

  1. Suzuki Escudo

Suzuki-Grand-Vitara

Since 1988, the Suzuki Escudo is a compact SUV that is still well loved by consumers. This vehicle is well-known in the United States as the ‘Sidekick’.

  1. Suzuki Alto

Suzuki_Alto

This vehicle sold millions of units since it was launched reaching its first million in 1985. Alto is one of the most successful Suzuki vehicles of all time.

  1. Suzuki Swift Sport

suzuki swift sport

This modern hatchback is a milestone vehicle for Suzuki; it is a vehicle that incorporates a true Suzuki heart, reliability and performance.

Manufacturing Locations

Suzuki has dozens of plants in Japan with the Takatsuka Plant in Minami-ku, Hamamatsu City as the headquarters and in other countries like Canada, United States, Australia, Hungary, New Zealand, Pakistan, India, China, Taiwan, Vietnam, Laos, Cambodia, Indonesia, Malaysia, Myanmar, Colombia, Ecuador, Brazil, Argentina, Egypt and Nigeria and the Philippines.

What To Love about Suzuki?

Value and Mileage

Suzuki vehicles are great cars to own, especially if you are into city driving and common car driver or user. Suzuki vehicles are reliable and can go as far as half a million miles with proper care.

Inexpensive and Value for Money

Buying and owning a Suzuki is relatively cheap in the entirety of the car’s lifespan. Suzuki has cheaper reparation and parts costs than other vehicles.

What Not To Love About Suzuki?

Outdated Exterior and Subpar Interior

Although Suzuki is a reliable car, the design concept and the interior design of most Suzuki’s are not as great as European designs or other interior Japanese technology incorporated in other Japanese brand vehicles.

Michael
 

Hi! I'm Michael. I am passionate about automotive mechanical engineering. I graduated from the automotive industry. I'm glad to share with you about what I have learned and experienced during a long time in the automotive industry. I hope you will find what you need here.

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