With a vehicle that is named after the people, Volkswagen is sure to be a crowd favorite. Volkswagen literally means ‘People’s Automobile’ in German. In the history of automotives, Volkswagen holds three spots for the all-time best-selling cars in the world, namely: Volkswagen Golf, Volkswagen Beetle, and Volkswagen Passat.
History of Volkswagen Car Brand
Owning a car was only a dream that a few can afford in the early 1930s. this led to a group of people, The German Labour Front, Deutsche Arbeitsfront, decided to create a vehicle that can fit an average person’s budget hence the ‘People’s Automobile’ or Volkswagen was created. At the height of this desire, even Adolf Hitler wanted his people to have access to a vehicle that can effectively transport a family. In 1938, a factory was built mainly to produce vehicles, however as the war erupted, it became a hub for military vehicle production.
Unlike most automobile companies, Volkswagen started with a grim past enlisting a labor force of slaves. About an estimate of about 80% of the people building vehicles for Nazi Germany were slaves. This gave birth to the Type 82 Kübelwagen utility vehicle or the “Bucket car” and the amphibious Schwimmwagen.
After the war, the fate of the factory became a controversy. Since it was a hub for slavery and wartime vehicular support plant, the destruction of the plant was advised. However, a British Army Officer Major Ivan Hirst, REME, brought home one of the vehicles produced to Britain. With a newly painted vehicle, an order was placed to manufacture 20,000 more due to the lack of light transport; the vehicles produced went straight to army personnel at the time. The beetle was even brought home by the personnel who used these vehicles when they occupied Germany.
In 1949, Major Hirst left the company in the hands of West Germany. It was brought to America in the same year as a ‘victory wagon’ which later began a heavy increase in sales in America by 1955. It expanded from building the beetle to the Golf and a series of upgrades for the cars. The Volkswagen Golf second to the Beetle is the mark of Volkswagen producing seven generations of the vehicle. Since other car brands are beginning to enter the American market, Volkswagen began to expand its production line. This jumpstarted a whole set of market for the worldwide industry especially in America. To date, Volkswagen is the second largest automobile manufacturer in the world.
The Volkswagen logo is a combination of the letters ‘V’ and ‘W’ held together by an orbit. The simple yet attractive logo sports the company colors: blue and white. The blue hue signifies the company’s excellence and class while the white hue represents purity and charm.
Volkswagen is known to produce a line of models for generations and expanding decades of productions.
The beetle is the Volkswagen icon that surpasses time. For more than 60 years, Volkswagen’s straightforward and durable design made the beetle loved through the ages. Now, the new beetle has sparked yet another craze for the modern car owner.
Extended six generations of models, the Golf is just as iconic as the Volkswagen beetle. It is credited to have ignited the hatchback rage in the 1970s and 1980s.
Since its production in 1973, Volkswagen Passat has produced about 15.5 million vehicles. It is an iconic Sedan that sold seven generations so well.
Volkswagen isn’t just limited to old vehicles. The Volkswagen UP is a new breed of comfort and simplicity. It is created for the city dweller making a market of its own.
Yet another model that lists generations of well-selling well-loved vehicle in the market. The design concept of the Jetta became must have vehicle in its production.
Dominating the worldwide market is not hard especially when there are 18 countries that can cater to the world’s needs. Volkswagen has a manufacturing plant in the following countries: Argentina, Brazil, Bosnia and Herzegovina, China, Czech Republic, Germany, India, Indonesia, Malaysia, Mexico, Poland, Portugal, the Russian Federation, Slovakia, Spain, South Africa and the United States.
What To Love about Volkswagen?
Over-all Design and Concept
Comfort and Safety are primarily the main reason why Volkswagen is so popular. Other than that, the fact that conic cars are well in demand in the modern market, old Volkswagens are relatively sought for.
What Not To Love About Volkswagen?
Cost and Availability of Parts
Being an iconic model, Volkswagen can be quite costly compared to other brands. It doesn’t stand high on the cost but it is relatively more expensive than other choices out in the market.