Volvo Car Brand’s History – Volvo Logo
The Volvo Group’s foundation can be traced back to 1927. This company produced its first vehicle in 1927, the Volvo OV 4. The Volvo Group is a Swedish multinational company manufacturing passenger cars, trucks, buses and also construction machinery. Its original Swedish name is Volvokoncernen, however, the company is legally named as Aktiebolaget Volvo, or AB Volvo.
The Volvo Group has its subsidiary, the Volvo Car Corporation, or Volvo Personvagnar AB, that mainly produces premium automobiles. It was also subsequently established in 1927 after the Volvo Group. It was originally owned by SKF (Svenska Kullagerfabriken AB), a ball-bearing factory. SKF trademarked Volvo in 1915, the word Volvo is Latin for ‘I roll’. After producing the Volvo OV 4, Volvo started manufacturing closed top and cabriolet vehicles in order to suit the cold climate of Sweden.
In 1944, it introduced the Volvo PV444, Volvo’s smallest car yet. The success of the PV444 launched Volvo into the mainstream American market. In 1955, Volvo has already started exporting vehicle to the United States. In the span of thirty years, Volvo’s success led to expansion in exports and even expansion by opening manufacturing plants in different places.
The Volvo Group decided to sell the automobile manufacturing business so that it can concentrate in manufacturing commercial vehicles and heavy duty machineries. In 1999, Ford purchased the company due to the popularity of Volvo’s image for safety and its premium line of vehicles.
At the time, Ford’s Premier Automotive Group (PAG) owns Volvo, Aston Martin, Jaguar and Land Rover. By 2008, Ford planned to restructure the plans for Volvo Cars by making it a line of high premium vehicles to contest with the Mercedes-Benz and BMW brands. This produced Volvo S80 and the Volvo XC60.
In the downturn of the global economic crisis, Ford put Volvo up for sale. The Chinese company, Zhejiang Geely Holding Group, which is the parent company of the Geely Automobile, was selected to take over Volvo cars.
The Volvo logo features an ancient chemistry sign for Iron. The iron symbolizes strength and since Sweden is a hub for quality iron, it is the perfect symbol for the brand. The logo or symbol of a circle with an arrow pointing north east is also the symbol for Mars and the symbol for masculinity.
- The P1800
This iconic Volvo is probably the car that would hold the title for the ‘Timeless Volvo’. This vehicle is one of the greatest Volvos ever manufactured since it also caught the ye of the hit TV Series, The Saint, in the 1960s.
- Volvo 245
The 1981 Volvo 245 was labeled as the world’s fastest estate car in the market. This absolute classic is practically indestructible and absolute practical making it a first choice for families.
- Volvo V40
This vehicle is one of the most long-awaited vehicles that Volvo has ever manufactured; it was well-known to be the vehicle that equally rivals the Volkswagen Golf. A vehicle with strong appeal, superb performance and endearing façade, the V40 is an absolute success.
Volvo has manufacturing plants around the world; the Torslanda (1964) and Uddevalla (1989) are found in Sweden. A plant in Ghent, Belgium was also opened in 1985. Volvo also has three assembly plants in China in Chongqing, Chengdu and Daqing. The only plant that manufactures vehicles with the left hand drive is found in Kuala Lumpur, Malaysia.
It has other plants that manufacture parts in Sweden and in China.
What To Love about Volvo?
Historic Safety, Solidity and Reliability Image
When Volvo was established the founders of Volvo had one goal in mind with regard to building automobiles, safety. This then launched Volvo as a line of car which is a forerunner in the solidity of its structure, the reliability of its internal design and its superior safety measures.
What Not To Love About Volvo?
Horrible Rebadge Manufacturing
Volvo is a vehicle that showcases the supreme standards of safety. However, entering a lot of joint ventures with different automakers, some of the worst Volvo’s ever created were rebadges. Volvo does not have the ability to incorporate good manufacturing design or upgrading quality in order to remake these rebadged vehicles.
Images Source: Wikimedia.org.